Women’s mentoring is a popular practice today in many countries of the world, but in Ukraine this topic is just beginning to gain momentum. Especially now, during war, women feel more than ever the need to unite, exchange experiences, and support each other. NGO “Society Initiatives Institute” created the WoMentor women’s mentoring project. The program allows women to enlist support and receive advice from women professionals.
Who is the WoMentor project for?
For women who have a business social idea but do not have the courage or knowledge to realise it. We attract experienced active women who realise in business social spheres. These are famous, media women who are ready to share their practical experience with the project participants.
The new WoMentor project stream, implemented from January to March 2023, consisted of 8 modules:
- The idea of business. Positioning. Business values. The purpose. Solving a specific problem.
- Internal business analysis. SWOT analysis. Objectives. Objectives. Areas of work, specifics. USP.
- Building a brand. Brand strategy. Development of identity. Branding. SMM Communication Strategy. SMM
- Partnership. How to attract new customers? On which platforms? Commercial offer.
- Business process management. Programs for proper planning (Trello, Asana, Google calendar, Pomodoro, etc.). Building the right teamwork. Time management.
- Financial management. Profit accounting.
- Presentation-pitching of your own business (or project). Blitz presentation.
- Communication skills.
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